Entertainment Industry Management

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Carnegie Mellon University

The next generation of entertainment producers, creators, and leaders will use cutting edge technologies and data analytics—rather than gut feeling—to make smarter decisions. Heinz College prepares you for this playing field through hands-on experiences, highly desirable skills, and priceless relationships with the dual-city Master of Entertainment Industry Management (MEIM) program.

Goals and Objectives

The mission of the Master of Entertainment Industry Management (MEIM) Program is to increase the effectiveness, expertise, and impact of management in the for-profit entertainment and media industries and related agencies through structured and rigorous graduate-level academic curricula applied research and service to the field.

Students in the MEIM Program learn to:
-Describe the theoretical foundations of professional management
-Apply effective leadership tools skills and techniques;
-Investigate and expand the field through theoretical and applied research;
-Function effectively in a collaborative team and project-based environments; and
-Operate effectively in a connected networked and professional world.

The MEIM Program achieves its mission through: Individual attention to the needs and aspirations of all students; A culture that nurtures a personal commitment to serve the industry; and An academic community that values diversity promotes creative thinking and encourages ethical behavior.


Our first-year classroom experiences establish theoretical foundations and key management skills and techniques. Core courses cover management, technology, finance, quantitative, and communication skills.

The second-year curriculum complements the first year by providing courses specifically related to TV, film, music, and gaming production, finance/business affairs, branding, and marketing in the entertainment sector and the creative process of storytelling in all forms. The second-year courses support the practical application of the first-year’s fundamental management theory and practice within the context of the film gaming and television industries. A second-year Capstone Project goes further by allowing the student to work on a topical research project in partnership with a marquee entertainment business client.
Practicum assignments (including internships) both in Pittsburgh and Los Angeles that supplement classroom work and expand professional experience and personal network.

Seminars and special presentations are scheduled throughout the two years featuring key national and international figures in the arts, entertainment, and related policy areas; The MEIM program was designed to answer the following question: “How can the program best prepare students for the entertainment industry providing both the skills and understanding of the business as it has been in the past coupled with the critical thinking and awareness needed to grow with the business as it will be in the future?


Applicants for admission to the MEIM program are required to submit the following: a completed application; an essay of at least 1 000 words discussing personal career goals and how the program will develop those skills necessary to achieve those goals; official transcripts of all college-level coursework; two letters of recommendation in envelopes signed and sealed by the writers; a current resume; an official score report from the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT); and TOEFL or IELTS test results if English is not the applicant’s native language. In addition, a 1-2 minute video essay (optional but highly suggested) is desired.

Applications for admission and financial aid can be obtained from the Heinz School’s Web site: www.heinz.cmu.edu. The entire application can be accessed and submitted online. For other questions please contact the Office Admissions and Financial Aid: Office of Admissions and Financial Aid Heinz College Carnegie Mellon University 5000 Forbes Avenue Pittsburgh PA 15213-3890 (800) 877-3498

Carnegie Mellon University

Daniel Green

Email: [email protected]
Phone: 818-980-6346

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