Entrepreneurship in the Arts

← Back to All Programs

Purchase College

To reshape the landscape of the creative sector, arts managers and professionals need the ability to think and work as entrepreneurs. The Entrepreneurship in the Arts MA program enables creative and artistically-minded students to imagine, identify, and build enterprises that will form and sustain the arts and culture worlds of the future.

Goals and Objectives

Graduates of this program will demonstrate:

1. sensitivity to artistic creation and the artist in society
2. knowledge of broad issues affecting the arts in contemporary society, and how to articulate and influence them
3. the ability to imagine, recognize, and seize opportunities for innovation and new venture creation in the arts and culture sector
4. a full working knowledge of all elements of standard business plans in both commercial and nonprofit domains
5. the know-how to bring capital to ideas in both commercial and nonprofit domains
6. knowledge and mastery of organizational and management techniques in the arts, including leadership, organizational design, human resources, legal issues, and finance
7. knowledge and mastery of marketing techniques, including feasibility analysis and use of contemporary media


AMG 5005: Entrepreneurship in the Arts

AMG 5015: Leadership and Management Techniques

AMG 5025: Start-Up Capital Formation

AMG 5035: Finance for the Arts

AMG 5040: Seminar in Arts Entrepreneurship

AMG 5050: Strategic Planning and Evaluation

AMG 5060: Digital Marketing and the Arts

AMG 5075: Advanced Capital Formation

AMG 5090: Law and the Arts

AMG 5110: Cross-Disciplinary Partnerships in the Arts

AMG 5150: Enterprise Creation

Learn more about courses on our website.


Entrepreneurship in the Arts, MA
Fall: August 1, 2020
Spring: December 1, 2019

Application Requirements:
Apply Online Now

A complete online application will contain:

Non-refundable application fee of $80 fee
Completed graduate application forms
Minimum of three letters of recommendation, no more than five
Two written statements as follows:
What does entrepreneurship mean to you, particularly as it relates to arts and creativity? What is it about Purchase and this program that are designed to help you pursue this vision of creative entrepreneurship and how does it fit into your long-term career plan and goals? (500 words)
If you were able to build a creative enterprise from the ground up, what would it be and what would it look like? What product/service would it provide, who would the customer be, etc.? (500 words)
Submit all of the following in one package:

Official academic transcripts from all colleges you have attended (including community college, transfer coursework, study abroad, summer session, etc):
Paper transcripts should be submitted in envelopes sealed by the registrar’s office of your institution. Institutions that deliver official electronic transcripts can email them to [email protected].
TOEFL score, if required (see International Student Application Instructions)
Mail your complete package to:

Office of Admissions
ATTN: Graduate Admissions
Purchase College
735 Anderson Hill Rd.
Purchase, NY 10577
Your application will not be considered complete until you have submitted all required official transcripts and, if applicable, test scores to the above address.


Applicants must have demonstrable skills in the fundamentals of accounting. If admitted without these demonstrable skills, they will need to take a basic accounting course. Admitted students need to successfully complete such a course before the first semester of enrollment in the MA (Finance for the Arts is offered in the first semester of the MA curriculum).

Purchase College

Jordan Shue

Email: [email protected]
Phone: N/A

Read More About This Program