Cultural Studies Program aims to prepare professionally competent experts and specialists in the field of cultural management and administration, cultural marketing and advertising of cultural products, organization of cultural events, cultural expertise and analysis, as well as in the field of research of cultural processes.
BA graduates in Cultural Studies have a lot of opportunities to find professional realization in all spheres of culture. BA graduates are qualified experts prepared to work in national institutions forming and implementing the country’s cultural policy; they can also be employed as experts in regional institutions of culture, they can find jobs as animators and managers in the market of culture goods as well as in other cultural institutions such as the media, theaters, publishing houses and book distribution companies, art galleries, book trade, culture tourism, NGOs, art schools (students can take optional courses in pedagogy and get a certificate), etc.
The general and practical education and training aims at preparing specialists up to the requirement of the social an economic situation of the XXI century. These specialists need to be able to realize their potential within the framework of the “new economic system” with its spreading globalization and imperative demand for reconsideration of national positions, and its new information-based culture and society.
The body of necessary knowledge and skills related to general education goals is divided into three main areas in the curriculum of specialty:
1. Training in the historical field - knowledge and skills. The BA graduate has a sufficient amount of knowledge in: cultural history of the ancient world, cultural history of the Middle Ages and the Renaissance, cultural history of the New and Modern times. Special emphasis is placed on the Bulgarian cultural history. Particular attention is paid to the forms and functioning of contemporary culture in the context of European integration and globalization. Optional courses are offered on history of Eastern and non-European cultures. Bachelors learn how to analyze the historical dynamics of culture, develop skills for contextualization of cultural phenomena, analytical description of their interrelationships, understanding and reconstruction of their specific historical meaning.
2. Preparation in the general theoretical and methodological field - knowledge and skills. Bachelors are prepared through practical classes (lectures, seminars, term papers, tutoring, individual project development or participation in collective cultural and applied projects, etc.). Practices in external organizations and companies related to culture are especially important. Field work, studios, laboratories, summer schools and study trips, etc. also contribute to the practical training. Students are offered an opportunity to be involved in international student mobility and participation in international cultural projects.
3. Preparation in management and administration - knowledge and skills. It creates in-depth knowledge of the management and administration of culture, knowledge of the market for cultural products and cultural marketing, cultural policies, legal issues of culture, structure and functioning of cultural institutions, intellectual property, etc. The course of applied training creates skills for the application of the specified knowledge, for strategic planning, skills for initiating and project management, as well as the necessary knowledge and competencies in the field of foreign language, computer literacy, knowledge of computer networks and virtual communication.
In the management and administration program there are 4 mandatory courses (Cultural Institutions, Cultural Management, Cultural Policies, Public Development) and 4 elective courses (Financing Programs for Culture, European Cultural Policies, Contractual Relations in Culture, Legal Infrastructure of Culture). They make up about a third of the general curriculum.