Through a multi-year partnership, AAAE and The Wallace Foundation have developed higher education accompaniments to the Foundation’s audience development research.
The Wallace Foundation has made it possible for a variety of arts organizations to experiment with diversifying their current audience mix; converting people who are inclined to attend, but don’t, into attendees; getting current audience members to attend more often, and more. These transformative explorations, captured in a series of case studies available in the Wallace Foundation Knowledge Center, provide great benefit to the arts administration classroom.
In a series of multimedia projects, AAAE has created content that facilitates the utilization of Wallace’s resources in the classroom. As arts organizations create change through data-driven strategy, students in AAAE programs can build their own professional foundations informed by the work made possible by The Wallace Foundation.