Arts Management and Entrepreneurship

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Baldwin Wallace University

Elevate your talent, creativity and passion for the arts to the next level through Baldwin Wallace’s distinctive arts management & entrepreneurship major. BW’s strategically designed program gives you the skills needed to become an artistic leader of tomorrow. With dual-benefit emphasis in business and the arts, the program gives you a fundamental and comprehensive palette of creative, analytical and entrepreneurial skills you can apply to not-for-profit and for-profit sectors. Experience is key to your education. With three required internships and a senior capstone project, you’ll develop and hone skills through real-world-focused activities that put you alongside professionals at Cleveland’s premier venues – Playhouse Square, Cleveland Museum of Art, Rock and Roll Hall Fame, Cleveland Orchestra and more. Through these experiences, you’ll learn strategic and operational tactics for successful marketing, development, management and fundraising.

Goals and Objectives

Experiential learning bridges classroom study with real-world opportunities. You can enhance your studies through internships, co-curricular activities and other learning opportunities.

The largest performing arts complex in the U.S. outside of New York City, Playhouse Square is the primary artistic partner of the BW arts management & entrepreneurship major. Throughout your four years, you will learn about the organization's unique operating model and interact with its professionals. Each spring, BW arts management & entrepreneurship students work with Playhouse Square staff to produce its annual International Children's Theater Festival.

Three internships are required of the arts management & entrepreneurship major, one on-campus and two off-campus. You are encouraged to participate in additional internships. Your career goals are central to your internship placement. Your BW advisor and the director of the program will help you choose sites that connect you to professionals in your area of interest.


Dynamic coursework coupled with required internships and a senior capstone project give you a comprehensive learning experience. There is a required arts-related minor or double major for the arts management & entrepreneurship major. An arts management minor is also offered.

BW’s faculty are practitioners in their field with decades of experience. They’ll help you construct a career-ready resume and impressive portfolio that showcases your experiences, skills and work samples.

The arts management & entrepreneurship major prepares students to:
Apply management principles in an arts environment
Demonstrate ability to lead and manage arts programs, organizations and institutions
Demonstrate ability to manage financial function of an arts organization