Arts Management

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Carnegie Mellon University

Combining the renowned interdisciplinary and creative power of Carnegie Mellon University’s College of Fine Arts with the analytical expertise of Heinz College, the MAM program positions graduates to be arts managers who can lead organizations at the highest level and have lasting impact on the communities they serve. Our innovative approach centers on the intersection of people, policy, and technology with an arts focus. Courses in analytics and quantitative management—alongside many exciting opportunities for industry-centered experiential learning—will train you to navigate the rapidly changing cultural economy of the 21st century.

Goals and Objectives

Carnegie Mellon University’s Master of Arts Management (MAM) Program is a two-year full-time program designed for students interested in serving in executive capacities in not-for-profit or for-profit arts culture and entertainment organizations and as managers and policymakers in local state and federal government agencies that deal with the arts. The program designed for individuals with previous experience in the arts; it seeks to train arts managers who will combine managerial skills and the aesthetic skills they developed either in undergraduate school or through significant hands-on experience in the field. The MAM Program is offered through a collaborative effort of two of Carnegie Mellon’s pre-eminent schools – the College of Fine Arts and the Heinz College of Information Systems and Public Policy. The MAM Program is a unique degree that incorporates the comparative advantages of both schools. Heinz College offers the analytical skills of management as they relate to public institutions and non-profit organizations. These are complemented by and integrated with offerings from the College of Fine Arts that provide an aesthetic overview of the arts as well as an understanding of current and emerging issues in the arts and their direct application to positions of administrative management. The MAM Program strives to prepare tomorrow’s arts leaders to effectively and efficiently meet the challenge of balancing the books fulfilling their artistic missions and fulfilling their expanded their roles in the community as catalysts for enhanced appreciation of the value of the arts in society community and economic development urban renewal and improved education. The MAM Program lays the foundation for arts managers who will wear many hats: strategists, financial planners, fund raisers, marketers, educators, personnel specialists, and advocates.


Because arts managers are required to be versatile, the program offers a comprehensive curriculum one that affords the students a global perspective on the management of arts institutions. More than half of the program is devoted to a core curriculum that provides training in financial analysis, arts management, accounting, budgeting, fundraising, marketing, arts law, information systems, economics, statistical methods, organizational management and structure, and management communications. Electives are provided in the areas of strategic planning, entrepreneurship, computer and information technology, cultural policy, public art, and arts education, among many others. Students must successfully complete a total of 198 units of study. (A 12 unit class is equivalent to a traditional three credit-hour course.)

College of Fine Art Core Courses:
• Arts Entreprises: Structures and Governance
• Arts Marketing and Public Relations
• Fundraising Fundamentals for Arts Managers
• Fundraising and Institutional Giving
• Law and the Arts
• Performing Arts Management
• Exhibitions Management
• Cultural Policy and Advocacy
• Writing for Creative Enterprises
• Disruptive Technologies in the Arts
Heinz College Core Courses:
• Database Management
• Applied Economic Analysis
• Statistical Reasoning
• Financial Analysis
• Strategic Presentation Skills
• Systems Synthesis
• Organizational Design and Implementation
Sample of Recommended Electives:
• Arts Facilities Management
• Arts in Education
• Ethical Issues in Management
• Negotiation
• Program Evaluation
• Sustainable Community Development
• Project Management
• Market Research
• Strategy Development


Applicants for admission to the program are required to submit a completed application including their resume and an essay regarding their career goals and how the program will develop the skills necessary to achieve those goals. Applicants will be required to submit an official transcript from their bachelor’s degree and unofficial transcripts for all other coursework. Heinz College requires two recommendation forms that are submitted online by the recommender. And the Heinz College requires an official score report from either the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT). For non-native English speakers, TOEFL or IELTS are also required. Applications should be submitted by the January 10th deadline. Financial aid for students includes a combination of partial tuition scholarships, loans, work-study, and management assistant positions to cover the cost of tuition and living expenses. The Application for Admission, additional information regarding financial aid and other information can be found on the Heinz College website: Join our email list to receive more information about Heinz College. Meet us on campus, on the road, or on a webinar. Please call or email the Office of Admissions with any questions (412.268.2164 [email protected]).

Carnegie Mellon University

Jessica Bowser Acrie
Brett Ashley Crawford, PhD

Email: [email protected]
Phone: 412-268-2164

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