Core Certificate in Arts Management

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Arts Extension Service, University of Massachusetts Amherst

Core Certificate is designed for emerging artists and arts managers, offering a mix of fundamentals and electives. This certificate earned by successfully completing four of our online courses.
Our Arts Management Certificates are 100% online and have NO residency or travel requirement, saving you travel, time, and money, and making it possible for you to take our classes anywhere that you have internet access.
Courses can be taken for credit or as noncredit, depending on your needs. Courses taken for credit can be used to earn CEU’s, complete a future degree, etc. Courses taken for noncredit are a lower cost, but do not culminate in a grade; they are pass/fail. Complete the Core Certificate in as little as six months for only $2,805, including fees and books.

Goals and Objectives

This certificate is ideal for those interested in the basic foundations of training, including Fundraising, Marketing, and Financial Management.

Course work is shaped around case studies that have you working with arts organizations in real-time to craft action plans they can implement. The work is based on the course, i.e. Marketing, Programming, Fundraising, etc. and gives you the opportunity to build your skill set and portfolio simultaneously.


You may choose from any of the courses listed below. If new to the field, some courses are recommended, but you should feel free to tailor your certificate to meet your needs, experience, and areas of interest.

Introduction to Arts Management (recommended)
Arts Fundraising (recommended)
Arts Marketing (recommended)
Cultural Policy and Advocacy
Arts Programming
Board Development
Creative Economy and Placemaking
Cultural Equity in the Arts
Financial Management in the Arts (recommended)
Grantwriting for the Arts
Greening Your Nonprofit Arts Organization
Strategic Planning

Introduction to Arts Management may be a required course depending on your level of experience.

If you would like any assistance designing your program of study, please contact us at [email protected] or 413-545-2360.


No application process necessary.

If pursuing the Core or Professional Certificate, once you have completed your required number of classes please request your certificate using the form below and return it to our office at [email protected].

Arts Extension Service
University of Massachusetts Amherst

Dee Boyle-Clapp
Min Cho
Johnathan Kuuskoski
Vicki Meek
Terre Vandale

Email: [email protected]
Phone: (413) 545-2360

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