Arts Administration

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Kutztown University of Pennsylvania

Unique to the Pennsylvania State System of Higher Education, the KU M.A. degree in Arts Administration is an inter-departmental program between the Department of Art Education and the College of Business that will build your skills in leadership, marketing, fundraising, civic management, applied research, and ethical / legal compliance. Our graduates are prime candidates for fulfilling careers in nonprofits and social enterprise, public agencies and foundations, festival organizations and museums. Core courses are taught online, with electives offering the opportunity to study on campus, in a blended learning format, or online. You’ll also have opportunities for internships, professional career advisement, and community outreach engagement. Full time enrollment allows for program completion (30 credits) within four semesters.

Goals and Objectives

KU MA in Arts Administration Student Learning Objectives (SLOs)

Upon completion of the M.A. in Arts Administration, students will be able to:

1. Explain the administrative complexities of arts organizations in public, private, and non-profit sectors.

2. Analyze financial management and effective fundraising practices of arts organizations to safeguard assets, communicate outcomes to key stakeholders, and support the organizations mission.

3. Assess the impact and engagement of arts organizations on their surrounding community and how they develop civic relationships that embrace diversity and drive mutually beneficial outcomes for arts organizations and communities.

4. Identity forms of research both quantitative and qualitative used by arts organizations to affect change.

5. Analyze the ethical and legal responsibilities governing and impacting arts organizations.


Kutztown MA in Arts Administration Program – Course Descriptions

ARU 561 – Principles and Practices in Arts Administration
This course provides students with a broad overview of the field of arts administration. Through interviews, case studies, and organizational theory, students will develop a framework for understanding the profession. Students will be introduced to the Association of Arts Administration Educators (AAAE), the professional association for arts administrators. The AAAE’s standards will provide a framework for discussing case studies and student identified observation sites.

ARU 562 – Arts and Civic Engagement
This course provides students with an understanding of the role that the arts play in the development of communities. Attention is placed upon institutional and personal initiatives that have contributed to greater civic engagement. The arts will be discussed in terms of their value both as progressive and conservative forces within the social sphere. Considered will be questions such as: How do the arts motivate change within the civic order? Whose purposes for the arts serve as forces for development and growth?

ARU - 564 Ethical and Legal Issues in the Arts
This course is designed to provide information about the ethical and legal principles that are encountered by arts administrators. The course will feature case studies and legal precedents, and consider topics such as copyright infringement, liability, non- profit regulations, and philanthropic regulations. Students will be expected to frame arguments around case law and moral principles as they consider current issues and topics relevant to contemporary civic initiatives and legal findings.

ARU 563 – Fundraising and Development in the Arts
This course provides an overview of fundraising and development for an organization. The role of fundraising as a function of management and in relation to the overall strategic plan of arts organizations is explored. Throughout the course, students will examine tools for analysis and techniques for effective fundraising.

ARU 591 – Methods of Research in the Arts
This course is an introduction to the rationale and procedures for educational research. Types of research, selection of a research problem, the use of the library, manual and computerized search strategies, collection and application of data, and the research report will be explored. This is background for the preparation of research.

ARU 595 – Graduate Seminar in the Arts
This class is designed to be the last class in your Master's program, your final capstone. It provides Master's students a chance to work in a cohort with the peer group to consider and reflect on your experiences throughout your program including the topics, ideas and philosophies you have considered. The final goal of this course is to help support you as you decide what and how you wish to share your personal narrative of growth as a professional. This will look different for each one of you, but will have some common elements that will be explored over the first few weeks of class. Most of your work will be independent and will require you to take charge of your own path.

MGM 582 – Organizational Leadership
This course is designed to introduce graduate students to organizational theory and design principles that will better equip them to take on leadership roles in organizations. It will focus on selected areas of behavioral science theory as applied to a “micro” perspective on organizations. This includes the areas of organizational structure, process, reward systems and culture. It gives emphasis to a leader’s ability to effectively guide an organization’s pursuit of strategy and its operation with in its environment. The course assists students in learning how to adopt multiple perspectives of frameworks for understanding behavior in organizations and how to generate plans for maintaining or increasing organizational effectiveness.

MKT – 550 Marketing Strategies and Planning
Concepts from economics, behavioral science, and modern systems theory are used to study marketing as a subsystem within its social and economic environment. Marketing management decision making is examined as it is related to the analysis of markets as well as the planning, implementing and control of marketing strategies.


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Official transcripts from all previous colleges or universities
Optional Two letters of recommendation


Fall semester: August 1st

Spring semester: December 1st

Summer sessions: May 1st

Kutztown University of Pennsylvania

Dr. Nicole Romanski

Email: [email protected]
Phone: 610-683-4520

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Megan Sear | Arts Administration