University of West Florida
While the arts are Creative Disciplines, successful Arts Organizations need people who are not only passionate and knowledgeable about the art, but also have a strong foundation in business and communications. The Interdisciplinary Humanities degree in Arts Administration, combines classes in basic business, communication and artistic skills to give students a well-rounded skill set to work within the non-profit arts world, continue their studies in Graduate School, or apply their varied skills to a related field.
Students will choose to concentrate in Music, Theatre or Visual Art and will be required to take at least 18 semester hours in upper-level classes within that discipline. In addition, students will take 18 hours in Business and Communication classes. For specific required courses, please refer to the UWF Catalog.
Goals and Objectives
The Arts Administration Program is an interdisciplinary program that is a specialization within the Interdisciplinary Humanities program. This program is intended to provide students with a broad understanding of the various administrative functions within any arts organization. These functions include but are not limited to Marketing, Fundraising and Management. The student also receives intensive training in the chosen artistic discipline including Art & Design, Music or Theatre. The program offers a solid foundation for either employment in a professional environment or additional graduate study in Arts Administration.
Curriculum
Arts Administration Core:
TPA 4504 Performing Arts Administration + 3
GRA 2111C Introduction to Graphic Design 3
or ADV 2214 Advertising Graphics I
Total Hours 6
Capstone Experience
The Capstone Experience will consist of an internship in the administration department of a concentration appropriate nonprofit arts organization. Students will also be required to submit a paper outlining their internship at its conclusion.
HUM 4911 Interdisciplinary Humanities Capstone 3
Total Hours 3
Fine or Performing Art Concentration
Students will choose a major concentration in Art, Music or Theatre
Art Track:
ARH 4830C Museum and Gallery Studies + 3
3000/4000 level advisor approved Studio Art or Art History Electives + 15
Music Track:
MUH 3212 History of Western Music II: 18th through 20th Centuries + 3
3000/4000 level advisor approved Music Electives + 15
Theatre Track:
TPA 3601 Stage Management + 3
THE 3092 Theatrical Production & Performance 1, + 1
3000/4000 level advisor approved Theatre Electives + 12
1 1sh for 3 semesters
Major-Related
ACG 3082 Accounting for Non-Majors + 3
COM 2203 Communication Dynamics 3
COM 3003 Integrated Advertising & Public Relations Concepts + 3
MAN 3025 Management Fundamentals + 3
MAR 3023 Marketing Fundamentals + 3
Choose one of the following: 3
PUR 3100
Writing for Public Relations +
JOU 4306
Writing Critical Reviews +
ENC 3213
Professional and Technical Writing +
Advisor Approved Communications Elective (ADV, COM, JOU, or PUR) + 3
Total Hours 21
+
Courses included in the major GPA
Upper Division Electives
Student must complete sufficient 3000/4000 level electives to meet UWF’s requirement of 48 semester hours in the upper division or complete all departmental requirements at the 3000/4000 level, whichever is greater. 17
17 Elective hours are designed for students to delve further into either the Artistic area of their choosing and/or into additional Administrative studies.
University of West Florida
FACULTY
Jerre Brisky
Email: [email protected]
Phone: 850-857-6057
Undergraduate
BA