The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.
Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.

This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

Specialists from academia and industry
The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.

Study in London
Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and visitbritain.org.

Tailor your interests
The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Creative Writing, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.
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Compulsory modules
Cultural Policy and Practice
Cultural and Creative Tourism
Culture, Tourism and Regeneration
ICCE Dissertation

Option modules
Tourism in Asia
Contemporary Issues in Cultural Policy
Cultural Relations and Diplomacy I: Foundations
Cultural Relations and Diplomacy II: Explorations
Entrepreneurial Modelling
Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
Interpretation, Education and Communication in the Art Museum
Museums and Galleries as Creative Entrepreneurs – Communicating Culture

Option modules available from other departments
In addition to the option modules available within ICCE, you can also opt to take 30 credits modules from other departments within Goldsmiths: Anthropology, Sociology, Politics, Centre for Cultural Studies, English and Comparative Writing, Educational Studies, Media, Communications & Cultural Studies, Computing, Confucius Institute for Dance and Performance, Institute of Management Studies, and Psychology.

You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject.
You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level.

International qualifications
We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.