Goldsmiths - University of London

MA Luxury Brand Management


The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.



Goals and Objectives

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.

You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.


Curriculum

Compulsory Modules
Luxury Brands: Retail, Digital and Marketing
Luxury Brand Management
Intellectual Property, Trademarks and Brands
Dissertation

Option Modules
You will then make up the remaining 60 credits by choosing from the modules below:
Module title Credits
Consumer Behaviour
Psychology of Marketing and Advertising
Marketing Strategy
Project Management
Tourism in Asia
Cultural and Creative Tourism
Culture, Tourism and Regeneration
Museums and Galleries as Creative Entrepreneurs – Communicating Culture
Interpretation, Education and Communication in the Art Museum
Enterprising Leadership: An Introduction to Leadership, Enterprise, and Innovation Theory
Entrepreneurial Modelling
Creative Social Media


Admissions

We accept a wide range of international qualifications. Find out more about the qualifications we accept from around the world.
If English isn’t your first language, you will need an IELTS score (or equivalent English language qualification) of 6.5 with a 6.5 in writing and no element lower than 6.0 to study this programme. If you need assistance with your English language, we offer a range of courses that can help prepare you for postgraduate-level study.

Goldsmiths - University of London
New Cross
London SE14 6NW
United Kingdom

FACULTY
Dr Kelly Meng Parnwell

Email: [email protected]
Phone: +44 (0)20 7296 4255

Read More About This Program  

Graduate
MA



ALUMNI

Alexandra Kelgg | Luxury Brand Management
Tatjana Greciuk | Luxury Brand Management
Emily Thompson | Luxury Brand Management


P.O. Box 25094 · Providence, Rhode Island 02905 · [email protected]
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