SUNY Potsdam

Arts Management

The Arts Management Bachelor of Arts (B.A.) program at SUNY Potsdam develops students as innovative managerial leaders (Executive, Marketing, Fundraising, Program Directing, etc…) across all arts organizational sectors. In a liberal arts environment, the program combines traditional business and communications studies with administration across all disciplines of art. A robust internship program places students at reputable partnering local, regional and national arts institutions. Career possibilities include work as/in: artist, entrepreneur, government & arts institutions, foundations, agencies/councils, and the entertainment industry.

Goals and Objectives

The SUNY Potsdam Arts Management curriculum includes coursework which gives students an in-depth exposure to diverse learning environments in traditional and arts-related management courses. In collaborative classroom environments students examine the ways the use of new media and technologies can enhance the design and implementation of arts programming. Internships give students the opportunity to gain valuable experience working in the fast paced day-to-day operations of arts organizations and directly impact the communities they serve. Each student in the program designs their own real-world model arts organization (non-profit, for profit, etc...) in an art form of their choice, and develops it through upper level electives across their four years of study.


Some of the courses that Arts Management majors will take include:
• Introduction to Arts Management
• Arts Publicity & Marketing
• Principles of Management
• Arts Grant Writing & Fundraising
• Arts Management Practicum & Capstone Internships
• Organizational Communication
• Professional Speaking
• Public Relations
• Business and Professional Communication
• Survey of Art: Ancient/Renaissance
• Anthropology/Art - Intro to Museum Studies
• Theatre History I
• 20/21st Century Dance History

The Arts Management program also stands out in its requirement to have students major or minor in a creative discipline as part of their coursework. These studies develop a deeper knowledge in students of building and running businesses around best practices in art making and presenting. Some of these disciplines include:
• Art Studio
• Visual Arts
• Art History
• Graphic Design and New Media
• Dance
• Theatre
• Museum Studies
• Writing
• Creative Writing
• Literature/Writing
• Music Business (Crane Institute of Music Business & Entrepreneurship)


Pursue your passions and discover who you really are — and who you’re meant to be — on a campus that gets you away from the noise and distraction. Start your application now.

SUNY Potsdam
44 Pierrepont Avenue
Potsdam, NY 13676
United States

Dr. Jay Pecora
Joshua Vink

Email: [email protected]
Phone: 315-267-2625

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[email protected]