Building Arts Audiences
in partnership with The Wallace Foundation
AAAE is pleased to partner with The Wallace Foundation to enrich arts administration education with relevant and impactful resources on strategies for building, diversifying, retaining and engaging audiences for the arts. In April, 2015, The Foundation announced a six-year, $52-million initiative aimed at developing practical insights into how arts organizations can successfully expand their audiences.
Additionally, The Wallace Foundation has published a collection of case studies on several arts organizations that have successfully developed new audiences. Many AAAE members and colleagues use these studies as teaching tools in the classroom.
APRIL 14, 2017 - The second offering in the AAAE Colloquium series: Bob Harlow, author of Taking Out the Guesswork and AAAE member Amanda Nelson (Virginia Tech) will give a webinar on market research and audience building. Registration to open soon.
APRIL, 2017 - The fourth AAAE - Wallace Foundation student forum will take place in Minneapolis, MN. It will be hosted by the University of MInnesota and will feature the Minnesota Opera.
View The Wallace Foundation’s Press Release on the Building Audiences for Sustainability initiative.
In February 2016, Seattle University hosted a student forum featuring Wallace Foundation partners Pacific Northwest Ballet and Seattle Opera. Attendees discussed the arts organizations’ work on developing and attracting new audiences. See the video here.
DePaul University hosted a second student forum in partnership with The Lyric Opera and Steppenwolf Theatre Company in March, 2016.
At the June 2016 conference in Philadelphia, PA, representatives from The Clay Studio and Fleisher Art Memorial presented on their audience building initiatives and lessons learned.