Carnegie Mellon University

Master of Arts Management Program

Institute for the Management of Creative Enterprises
5000 Forbes Avenue
Pittsburgh, PA 15213
United States
Main Phone: 412-268-8436
Main E-Mail: creative-enterprises@andrew.cmu.edu

Degree/Credential: Graduate (Master of Arts Management)
Web Site: http://mam.artsnet.org/

Program Director: JColtin [link available to AAAE members only]

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Program Goals and Objectives

Carnegie Mellon University's Master of Arts Management (MAM) Program is a two-year, full-time program designed for students interested in serving in executive capacities in not-for-profit or for-profit arts, culture and entertainment organizations, and as managers and policymakers in local, state and federal government agencies that deal with the arts. The program designed for individuals with significant experience in the arts; it seeks to train arts managers who will combine managerial skills and the aesthetic skills they developed either in undergraduate school or through significant hands-on experience in the field.

The MAM Program is an offering of the Institute for the Management of Creative Enterprises (IMCE), a collaborative effort of two of Carnegie Mellon's pre-eminent schools - the College of Fine Arts and the H. John Heinz III School of Public Policy and Management. The MAM Program is a unique degree that incorporates the comparative advantages of both schools. The Heinz School offers the analytical skills of management as they relate to public institutions and non-profit organizations. These are complemented by and integrated with offerings from the College of Fine Arts that provide an aesthetic overview of the arts, as well as an understanding of current and emerging issues in the arts and their direct application to positions of administrative management.

The MAM Program strives to prepare tomorrow's arts leaders to effectively and efficiently meet the challenge of balancing the books, fulfilling their artistic missions, and fulfilling their expanded their roles in the community as catalysts for enhanced appreciation of the value of the arts in society, community and economic development, urban renewal and improved education. The MAM Program lays the foundation for arts managers who will wear many hats: strategists, financial planners, fund raisers, marketers, educators, personnel specialists and advocates.

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Administration of the Program

The MAM Program, one of four units within the Institute for the Management of Creative Enterprises (IMCE), is directed by Associate Professor Dan J. Martin, a former arts executive and active consultant in information technology, strategic planning, and business management who has over 20 years of professional management experience in non-profit theatres in Michigan, New York City, New England, Philadelphia and Virginia. Students in the program benefit from recognized experts in the field and experienced faculty from both the Heinz School and College of Fine Arts. Many courses include guests who are respected, practicing managers of local and national arts organizations and related service agencies. An advisory committee of professional managers of arts organizations and related agencies assists in the development of the curricular and co-curricular programs. IMCE is home to the MAM Program, the Master of Entertainment Industry Management, the Carnegie Mellon Center for Arts Management and Technology and the Pittsburgh Arts and Culture Observatory.

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Curriculum

Because arts managers are required to be versatile, the program offers a comprehensive curriculum, one that affords the students a global perspective on the management of arts institutions. More than half of the program is devoted to a core curriculum that provides training in financial analysis, arts management, accounting, budgeting, fund raising, marketing, human resource management, arts law, aesthetic judgment, information systems, economics, managing in a multi-cultural society, statistical methods, organizational management and structure, and management communications. Electives are provided in the areas of strategic planning, resource development, computer and information technology, and labor relations, among many others.

Students must successfully complete a total of 198 units of study. (A 12 unit class is equivalent to a traditional three credit-hour course.)

College of Fine Art Core Courses:

* Principles of Arts Management
* Arts Marketing/Audience Development
* Fund Raising for Arts Managers
* Human Resource Management in the Arts
* Information Technology for Arts Policy and Management
* Law and the Arts
* Enterpreneurship in Creative Enterprises
* Consumer Marketing
* Art in Society
* Theatre/Performing Arts Management
(or)
Visual Arts Management

Heinz School Core Courses:

* Applied Economic Analysis
* Empirical Methods for Public Policy and Mgmt
* Financial Management and Controls
* Management Information Systems
* Managing in a Multi-Cultural Society
* Professional Speaking
* Professional Writing
* Systems Synthesis

Sample of Recommended Electives:

* Arts Policy Issues
* Exhibition Management
* Arts Facilities Management
* Budgeting and Management Control
* Ethical Issues in Management
* Negotiation
* Organizational Behavior
* Leadership Development
* Resource Development for Non-Profits
* MultiMedia
* Telecommunications Management

In lieu of a traditional thesis, second-year students participate in a semester-long Systems Synthesis project, where a team of students work intensively on the definition and solution of an actual problem or challenge facing a professional arts organization or the field in general. Systems Synthesis projects offer students the opportunity to integrate the skills, theories and techniques they have learned and put them to a practical test. The projects lead to formal presentations to advisory panels of practitioners and project organization participants, and to published reports.

The program requires an internship during the summer between the first and second year of the program. Students serve full-time with an approved organization or agency for seven to eleven weeks. In addition to the summer internship experience, most second-year students take advantage of the MAM Program's apprenticeship program, a year-long program that offers them extended and intensive professional contact and practical experience in one of Pittsburgh's professional arts and culture organizations. Students can choose from among nearl 100 professional organizations, from alternative galleries and chamber music presenters to world-class dance, music and theatre companies.

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Admissions

Applicants for admission to the program are required to submit the following:

* a completed application;
* an essay of at least 1,000 words discussing personal career goals and how the program will develop those skills necessary to achieve those goals;
* official transcripts of all college-level coursework;
* three letters of recommendation in envelopes signed and sealed by the writers;
* an official score report from the Graduate Record Examination (GRE) or Graduate Management Admission Test (GMAT); and
* TOEFL test results if English is not the applicant's native language.

Applicants also must demonstrate a comprehensive knowledge of an art form, through their direct experience with arts or cultural organizations and/or undergraduate training.

Applications should be submitted as early as possible as applications are reviewed and acted upon as they are received. Applicants who wish to be considered for financial aid should complete the application process by February 1st. Applications received after that date will be considered for financial aid on an as-available basis. Financial aid for students typically includes some combination of partial tuition scholarships, loans, work-study and management assistant positions, in order to cover the costs of tuition and living expenses. For outstanding students, a limited number of full and partial tuition scholarships are available on a competitive basis.

Applications for admission and financial aid can be obtained from the Heinz School's Web site: www.heinz.cmu.edu. The entire application can be accessed and submitted online.

For other questions, please contact the Office Admissions and Financial Aid:

Office of Admissions and Financial Aid
H. John Heinz III School of Public Policy and Management
Carnegie Mellon University
5000 Forbes Avenue
Pittsburgh, PA 15213-3890
(800) 877-3498