The AAAE Content Competition Winner

AAAE Newsroom

 

AAAE is pleased to announce that Yuha Jung, Assistant Professor at the University of Kentucky, has won the first AAAE Content Competition.

Presented with support from The Wallace Foundation, the Competition was held to surface and celebrate the best content in the arts administration community on audience building and engagement. Entries were judged on their message, perspective, approach, and alignment to the Wallace Foundation's Nine Effective Practices for Audience Development.

 

Diversity Matters: Theoretical Understanding of and Suggestions for the Current Fundraising Practices of Nonprofit Art Museums

Jung's article, Diversity Matters: Theoretical Understanding of and Suggestions for the Current Fundraising Practices of Nonprofit Art Museums, was published in the Journal of Arts Management, Law and Society in November 2015. Using the theory of the commons and social obligation theory of inclusion, this article critically examines current art museum fundraising practices in the United States that rely too much on traditional White, wealthy patrons. This leads museums to emphasize the limited interests of traditional donors, neglecting the needs of and potential support from their broader communities. 

More information on the winning article
View an article based on the winning entry

 

Meet the Judges

AAAE is grateful to the 2017 judges' panel

 

Bob Harlow, author of Taking Out the Guesswork, a publication from The Wallace Foundation on market research.

Drew McManus, consultant and author at adaptistration.com.

Donna Walker-Kuhne, audience diversification expert and president of Walker International Communications Group.